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USRowing Announces Partnership with JP Crickets

by Allison Frederick, allison@usrowing.org | Dec 03, 2013
USRowing is pleased to announce that JP Crickets, a leading manufacturer of luxury footwear, has signed to become a partner of USRowing.
Order now for the holidays, Proceeds to USRowing and U.S. National Team

PRINCETON, N.J. – USRowing is pleased to announce that JP Crickets, a leading manufacturer of luxury footwear, has signed to become a partner of USRowing. As part of the partnership, JP Crickets will donate proceeds of each pair of shoes sold to USRowing and the U.S. National Team.

As a special offer to the rowing community, JP Crickets has created a unique shoe with the U.S. National Team crest in addition to its current university collection featuring the crest of over 60 universities. The coming year will see the addition of shoes with university and club rowing team crests.

“We’re excited to partner with JP Crickets, as our rowing community has demonstrated a strong interest in the product,” said Beth Kohl, Chief Marketing Officer of USRowing. “The majority of rowers maintain a strong affiliation with their university and their rowing team and are proud to wear the letter or shield. Extending the JP Crickets collection to include the U.S. National Team crest gives the rowing community the exclusive opportunity to align with the national team as part of the Row to Rio campaign.”

“JP Crickets is honored and excited to partner with USRowing,” said Susan Meyer, founder and CEO of JP Crickets. “As a company, our focus is university and sport. Our clients, alumni, students, families and friends love to show support and cheer their team and athletes on. We created our shoes for this very reason. Partnering now with USRowing gives us and the rowing community the opportunity to share together a spirited product while supporting a beloved sport. We look forward to a successful partnership, supporting the association as it trains for Rio 2016, while offering the rowing community a quality product and personalized customer service.”

The university shoes are in stock and available at this time. U.S. National Team shoes are being specially made and will ship as soon as possible.

Each purchase of either category will support USRowing, so if interested enter the site using our link http://www.jpcrickets.com/?Click=876 . Look for the USRowing shoe in the rowing section under the sports tab.

About JP Crickets
JP Crickets, a luxury brand of handcrafted loafers, was launched in 2012, through the vision of designer, Susan Meyer. Meyer took a classic silhouette, the mules and loafers first popularized in Edwardian England, and embellished them with perfectly detailed embroidered logos of noted universities and colleges throughout the United States. Featuring the Ivy Leagues of the eastern seaboard to the sun-filled schools along the west coast, and many more large and small, JP Crickets (www.jpcrickets.com) offers over 60 university and college logos masterfully embroidered on the finest suede, velvet and linen, finished with a traditional grosgrain trim.

About USRowing

USRowing is a nonprofit organization recognized by the United States Olympic Committee as the governing body for the sport of rowing in the United States. USRowing has 60,000 individual members and 1,200 member organizations, offering rowing programs for all. USRowing’s official suppliers include Concept 2, Croker Oars, Filippi, JanSport, Nielsen Kellerman, Vespoli and WinTech. USRowing also receives generous support from the National Rowing Foundation and its corporate sponsors and partners: ANXeBusiness Corp, Boathouse Sports, Citi Women, Connect-A-Dock, EMCVenues, JP Crickets, Ludus Tours and Rudy Project. The USRowing National Team program relies on strong partnerships to enable continued success. New opportunities exist to support the teams through the next quadrennial, culminating with the 2016 Olympic Games in Rio. America Rows, which supports diversity in rowing, and the USRowing Para-rowing programs also benefit from corporate support.

Additional information may be found at www.usrowing.org | Twitter: @usrowing | YouTube: www.youtube.com/user/usrowingorg | Facebook: www.facebook.com/usrowing | Tumblr: http://usrowing.tumblr.com/

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